The article describes five underutilized tools within the Google Hotels profile that can aid hotels in enhancing their direct sales by providing insights into their distribution strategy and that of their competitors: Price Range, Price History, Price Compset, Metacalendar, and Price Tips.
What does the Price Range tool in Google Hotels do?
A) It shows the price history of a hotel.
B) It compares your hotel’s rates with competitors.
C) It suggests changes in stay dates for cheaper rates.
D) It categorizes the hotel’s price as low, normal, or high based on the selected dates.
Which tool in Google Hotels provides an analysis of how a hotel’s minimum online rate has changed over the past 30 days?
A) Price Tips
B) Metacalendar
C) Price History
D) Price Compset
How does the Metacalendar tool in Google Hotels help hotels?
A) It shows suggestions based on the dates requested by users.
B) It compares the hotel’s daily rates with competitors.
C) It provides a price calendar showing the minimum online price among all distributors connected to Google Hotels.
D) It analyzes whether the hotel is applying an incremental or inverse pricing strategy.
Point for Marketers: Marketers should be aware of how these Google Hotel tools can help them better understand their pricing strategy, monitor their competition, and identify potential rate loading or mapping errors. These tools provide a comprehensive overview of the hotel’s price positioning and potential areas for improvement, aiding in strategic decision-making.
Multiple Choice Answers:
D) It categorizes the hotel’s price as low, normal, or high based on the selected dates.
C) Price History
C) It provides a price calendar showing the minimum online price among all distributors connected to Google Hotels.
Article Link: 5 tools in your Google profile to increase your direct sales that you’ve probably never heard of
https://www.mirai.com/blog/5-tools-in-your-google-profile-to-increase-your-direct-sales-that-youve-probably-never-heard-of/