ABOUT VIVANDER ADVISORS
Business experience. Practical AI judgment.
Vivander helps people understand AI, examine what it says about their business and turn useful ideas into work they can review.
Why does Vivander exist?
AI is changing how people choose a business and how teams prepare daily work. Vivander Advisors brings teaching, visibility evidence and product building together so a business can make a practical decision about what to do next.
You can arrive with a customer question, a learning goal or a recurring task. Vivander’s approach connects that situation to a defined scope and an output your team can assess.
Who is Michael J. Goldrich?
Michael J. Goldrich is Vivander’s founder. His career spans more than 25 years across strategy, marketing and advisory work, including leadership in digital, e-commerce and commercial initiatives.
His career includes Club Quarters Hotels, Starwood, Accenture, Monster Worldwide and Wyndham, and a former Chief Experience Officer role at a hotel direct-booking technology provider.
Michael has received multiple Adrian Awards and was named one of HSMAI’s Top 25 Extraordinary Minds in Sales, Marketing and Revenue Optimization.
Where can you see Vivander’s thinking?
Books
Explore Invisible, The AI Literacy Playbook and Too Many Hats, Too Little Time.
Explore Invisible →Articles and research
Browse industry writing, including Hospitality Upgrade pieces and published interviews.
Read the article archive →Speaking and workshops
Review topics and documented appearances for an audience like yours.
See the speaking record →How does Vivander put the approach into practice?
Start with the real work. Make the source and assumptions visible. Keep review and approval with the right person. Use evidence to judge whether a change helped.
That approach connects Vivander’s audits, monitoring, training, agent-building sessions and workflow advisory.
See what Vivander does
Questions about Vivander and Michael
Who founded Vivander Advisors?
Michael J. Goldrich founded Vivander Advisors. His work combines business and hospitality experience with AI education, visibility research, advisory and product development.
What experience informs Vivander’s work?
Michael’s career spans more than 25 years across strategy, digital marketing and advisory roles. Organizations in that career include Club Quarters Hotels, Starwood, Accenture, Monster Worldwide and Wyndham. He previously served as Chief Experience Officer at a hotel direct-booking technology provider.
What has Michael J. Goldrich written?
Michael is the author of Invisible: What to Do When AI Erases Your Business, The AI Literacy Playbook, and Too Many Hats, Too Little Time. He is a featured writer for Hospitality Upgrade. Vivander’s article archive collects his industry writing and interviews.
Does Vivander work beyond hospitality?
Yes. Hospitality and commercial strategy are areas of particular experience, while Vivander also works with leaders and teams beyond hospitality. The business question and delivery scope determine the fit.
Can we book Michael to speak or teach?
Yes. Vivander’s keynotes and workshops connect AI changes to practical business decisions. Use the speaking pages to explore topics and provide your audience, event date and desired outcome.
How do Vivander’s products relate to the advisory firm?
Vivander’s product collection provides defined routes for visibility diagnosis, monitoring, agent building and daily work support. Vivander Advisors helps organizations interpret priorities, develop people and put appropriate workflows into practice.
What would you like to learn, understand or build?
Tell Vivander the goal and the people involved. We will help you identify the appropriate starting point.
Discuss your prioritiesWhy Vivander exists
Understanding is the first step. Useful work is the next.
AI is changing how people find a business, make decisions, and get work done. Leaders need a way to understand those changes and act on them.
Vivander Advisors brings teaching, advisory work, and product building together. We help business owners, hospitality and commercial leaders, and their teams learn the tools, examine the evidence, and build a practical next step.
Our approach starts with your situation. What do you need to learn? What do customers hear about you? Which recurring task deserves a better system? The answer shapes the training, diagnosis, or workflow we build with you.
You do not need to arrive as an AI expert. Bring curiosity, a real business question, and a willingness to try.
Michael has an innate passion for the evolving digital world. While many people stagnate, he has continued to stay on top of changing technology and marketing trends – earning his reputation in the hospitality industry for innovation.
As a leader, he created a friendly work environment among his team and contributed not just ideas, but also practical efforts that generated results. He is a strong team player through and through.
Michael is a high energy, results focused leader, who has a natural curiosity and creativity that is contagious with the teams he works with.
We worked together on an enormous technology migration, and the level of passion and excitement Michael brought each day had a tremendous impact on our successful outcome.
Michael is a top-notch team player that adds value to any organization he works in.
How can I reach Vivander?
Use the form to tell us the problem you want to solve, who is involved and your timing.
What can we help you with?
- AI training and workshops: build practical skills and confidence across your team.
- AI visibility: understand what customers hear about your business in AI answers.
- Fractional AI & digital support: add leadership, adoption and marketing capacity to your team.
- Research & writing: scope a white paper, primary research or company content.
- Speaking and events: plan a keynote, masterclass, or working session for your audience.
Prefer a short call?
Choose a time for a 15-minute conversation with Michael. Bring your goal and your questions.
Schedule your 15-minute call →
Based in New York City
info@vivander.com
(347) 414-7040