WHAT VIVANDER DOES
Find the gap. Build the capability. Move the work forward.
Vivander helps you understand AI visibility, lead adoption and equip your people. Start with the business problem—and choose the evidence, experience and support it needs.
Where do you need help?
Understand your AI visibility
Find out whether AI names, cites or recommends your business—and what needs attention.
Explore the audit →Track what changed
Follow buyer questions over time and review the answers and sources behind each measurement.
See visibility monitoring →Add leadership and execution
Embed Vivander in your team to move AI adoption and digital marketing priorities forward.
Explore fractional support →What will help your people and audience act?
AI training & fluency
Build practical skills and habits with Vivander’s GEAR methodology or a program customized for your team.
Discuss team training →Keynotes & workshops
Give an association, company or leadership team a useful perspective on AI—and a clear next step.
Explore speaking formats →Research & writing
Commission a white paper, primary research or company content informed by business experience.
Review writing examples →How can Vivander work with your organization?
A defined engagement
Scope an audit, training program, keynote, workshop or writing project around an agreed question and deliverable.
An ongoing measurement cycle
Use Visibility Monitoring to follow buyer questions and keep the answer evidence available for review.
An embedded working relationship
Use fractional support to connect leadership, adoption, change management and marketing execution around your priorities.
What experience informs the work?
Vivander is led by Michael J. Goldrich, whose background spans digital marketing, ecommerce, hospitality and technology. His work combines business leadership, HSMAI research, teaching and a regular feature-writing role at Hospitality Upgrade.
Questions about working with Vivander
What does Vivander Advisors help us solve?
Vivander helps businesses understand their AI visibility, turn AI adoption into owned work and build team fluency. Audit and monitoring provide evidence; fractional support, training and speaking help people act on it. Research and writing turn expertise into useful content.
Where should we start?
Start with an audit if you need to understand what AI tells buyers, monitoring if you need to track change, fractional support if the work needs leadership or execution, or training if people need confidence and habits.
Can Vivander work as part of our team?
Yes. Fractional support can embed Vivander in your working cadence to help with AI adoption, change management, AI leadership and digital marketing. Scope, availability and responsibilities are agreed together.
Can you customize training and workshops?
Yes. Vivander can follow its GEAR methodology to develop and reinforce learning and habits, or customize the approach to your goals, tools and audience.
Do you offer speaking and writing?
Yes. Vivander provides keynotes, workshops and quarterly AI updates, plus white papers, primary research and writing for companies. Michael J. Goldrich is a regular feature writer for Hospitality Upgrade magazine.
Are Sessions and MyTeam core services?
Sessions and MyTeam are smaller Vivander products still being developed and tested. They sit alongside the main audit, monitoring, fractional support, training and speaking offers. Check their pages for current status.
Start with the problem you want to solve.
Whether it is missing visibility, a stalled AI initiative or a team that needs confidence, tell Vivander what needs to change.
Discuss your priorities