The Iron Man Paradox explores the gap between having advanced technology, like Tony Stark’s Iron Man suit or generative AI, and the wisdom to use it responsibly. It posits that possessing powerful tools isn’t enough; one also needs quality data and...
As the U.S. digital travel sales are projected to rocket past $300 billion in 2024, the pressing question is: How should your hotel leverage this spending frenzy? The answer is glaring yet often overlooked—direct channels. Hotels can no longer afford to ignore...
Once in a generation, technological breakthroughs emerge that not only define an era but also fundamentally reshape economies. Innovations like electricity and personal computers catalyzed investment booms that amplified U.S. GDP by as much as 2%. According to recent...
Google Ads dominate today’s digital advertising scene. Yet, for forward-thinking businesses, diversifying the digital ad platform strategy is not only beneficial but essential. Why? Rising CPCs, increased competition, and the realization that high impression...
The Transformative Power of Generative AI on the Global Workforce The surge of AI technologies is poised to reshape the global job market in unprecedented ways. A recent study by IBM highlights not only the urgent need for AI reskilling in the workforce but also draws...
In the digital age, change is the only constant, and today’s dominant force of change in the world of digital marketing is Google’s Search Generative Experience (SGE). Businesses that do not pivot their strategies in response to this disruptive technology...
Digital marketing has undergone yet another transformation, and the champion leading the charge is none other than Google. With the holiday season fast approaching, Google has just rolled out its updated holiday advertising guide, emphasizing the indispensable role of...
In today’s ever-evolving digital marketing space, the introduction of the Google Ads Transparency Center marks a pivotal step towards transparency and competitive research. This novel tool allows users to watch video and image ads, read ad copy, view CTAs, and...
In the blink of an eye, generative AI has pivoted from an intriguing theoretical concept to a technological juggernaut. A seemingly sudden leap has seen these models generate an array of human-like content, from persuasive text to vivid images, complex code, and even...
From the streets of Paris to the Amazon rainforest, guidebooks have long been a reliable compass for explorers. However, an alarming new trend has emerged. Amazon, the digital marketplace giant, is being flooded with shoddy guidebooks, seemingly authored by renowned...
The generative AI train is leaving the station, and you need to get on board now or risk being left behind. That was the clear message from hospitality trailblazer Stuart Butler, CMO of Myrtle Beach DMO, in a recent interview about how to leverage cutting-edge AI to...
According to the latest annual McKinsey Global Survey, the utilization of Generative AI (Gen AI) has become widespread with one-third of organizations integrating it into their business functions. The focus of AI is now a major aspect for corporate leaders, with 40%...
A recent study conducted by MIT researchers explored the impact of generative AI on work productivity, utilizing OpenAI’s assistive chatbot, ChatGPT-3.5. The study showed a significant increase in productivity with reduced task completion time by 40% and...
Unseen yet undeniably indispensable, data labelers are the powerhouse behind advanced generative AI systems like chatbots and image generators. These professionals carefully label, tag, and categorize AI training data sourced from archives such as the internet, books,...
Google’s AI chatbot, Bard, unveiled new extensions at the Google I/O 2023 conference, promising advances surpassing both Google’s other chatbot and Microsoft’s Bing Chat. The Bard extension, leveraging natural language processing (NLP), integrates...
Generative AI is poised to revolutionize work by automating around 60-70% of current employee tasks, providing a significant productivity boost for organizations. This technology could automate at least 10% of tasks for approximately 80% of U.S. workers, with 19%...
Embrace efficiency in AI communications with ChatGPT’s groundbreaking “custom instructions” which is essentially persona-saving functionality. This latest feature provides you with the ability to create and retain individual personas, eliminating...
Tripadvisor, the world’s largest travel guidance platform, has integrated OpenAI’s generative artificial intelligence technology into its new travel itinerary generator. The product, currently in public beta, uses Tripadvisor’s vast user-generated...
Expedia Group has been leveraging AI to enhance the travel experience, addressing the complexity of travel planning with over 1.26 quadrillion variations in hotel searches. The company’s success is attributed to a robust tech platform, high-quality data, and an...
Trip.com Group, China’s largest online travel services provider, has developed its own large language model (LLM) named Wendao. This technology is similar to the one used to train chatbots like ChatGPT. The introduction of Wendao is expected to make artificial...
What you need to know about the growing issue of fake reviews online, particularly those generated by artificial intelligence (AI). It highlights how AI can create plausible reviews for hotels, restaurants, and tech products in an instant, making it increasingly...
Hotel companies are looking to artificial intelligence (AI) to improve their skill at pricing rooms, a field known as revenue management. While there are concerns about the security and reliability of today’s generative AI, experts believe these issues will be...
“AI Outperforms Humans in Creativity Test” from Neuroscience News discusses a study where artificial intelligence (AI), specifically GPT-4, matched the top 1% of human thinkers on a standard creativity test. The AI application ChatGPT, developed using...
“Generative AI Use Cases for the Travel and Hospitality Industry” from Publicis Sapient discusses the potential of generative AI and large language models (LLMs) like GPT-4 in the travel and hospitality industry. It highlights how these AI models can...
“Technology’s generational moment with generative AI: A CIO and CTO guide” from McKinsey discusses the potential of generative AI and the role of CIOs and CTOs in harnessing its value. It highlights that generative AI could add an equivalent of $2.6...
The approach and resources available to market hotels and hotel brands have shifted dramatically since the onset of the COVID-19 pandemic in 2020, and experts said the industry is only now starting to reach a level of normalcy.Steven Gottlieb, executive vice president...
Customer lifetime value (CLV) in the hospitality industry, which measures the revenue a customer can generate for a business throughout their lifetime. CLV is crucial as it helps determine how much a business should spend on customer acquisition, taking into account...
Anthropic, a company founded by former OpenAI research executives, has launched its new AI chatbot, Claude 2, and invited the public to use it. (Here is the link to access: https://claude.ai/login.) The company has raised $750 million in two funding rounds since March...
The key to success in the hospitality industry is understanding your guests, particularly those who bring the most value to your hotel. These valuable guests spend more during their stay and return frequently, becoming brand ambassadors. Identifying these “VIP...
The commercial strategy space in the hotel industry has seen increased collaboration and adoption of automation, including artificial and business intelligence, since the start of the pandemic. Despite the growth in automation use, there’s a hesitancy among...
