CMOs to Economy: More Budget, Please!
by Michael J. Goldrich | May 23, 2023 | Direct Booking
According to Gartner’s 2023 CMO Spend and Strategy Survey, 71% of CMOs feel that they lack the necessary budget to execute their marketing strategies effectively due to economic pressures, rising costs, and shifting business priorities, even though there has been an...
Transforming Engagement: How AI is Personalizing the Hotel Experience?
by Michael J. Goldrich | Apr 23, 2023 | Direct Booking, Personalization
The Hotels Network (THN) has introduced a new tool, the AI Assistant, which aids hotel marketers in creating personalized, engaging website messages in an efficient manner; this tool, born from THN’s inaugural Hackathon, works in conjunction with THN’s...Categories
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