According to the latest annual McKinsey Global Survey, the utilization of Generative AI (Gen AI) has become widespread with one-third of organizations integrating it into their business functions. The focus of AI is now a major aspect for corporate leaders, with 40%...
The commercial strategy space in the hotel industry has seen increased collaboration and adoption of automation, including artificial and business intelligence, since the start of the pandemic. Despite the growth in automation use, there’s a hesitancy among...
The hotel industry is striving to create a “frictionless” guest experience through the implementation of technology, but data privacy rules and legacy systems are significant hurdles. Technologies like facial recognition could streamline the check-in...
Blockchain technology can revolutionize the travel industry by addressing its outdated processes, enhancing security, and improving efficiency. Blockchain can replace the current disjointed systems, streamline transactions, facilitate secure communication, and offer...
Google has released an updated Digital Marketing Playbook, which focuses on user privacy updates, emphasizing on the importance of building relationships with first-party data and using accurate measurement tools amidst changing consumer privacy expectations and...
