As the U.S. digital travel sales are projected to rocket past $300 billion in 2024, the pressing question is: How should your hotel leverage this spending frenzy? The answer is glaring yet often overlooked—direct channels. Hotels can no longer afford to ignore...
Google’s AI chatbot, Bard, unveiled new extensions at the Google I/O 2023 conference, promising advances surpassing both Google’s other chatbot and Microsoft’s Bing Chat. The Bard extension, leveraging natural language processing (NLP), integrates...
Tripadvisor, the world’s largest travel guidance platform, has integrated OpenAI’s generative artificial intelligence technology into its new travel itinerary generator. The product, currently in public beta, uses Tripadvisor’s vast user-generated...
Expedia Group has been leveraging AI to enhance the travel experience, addressing the complexity of travel planning with over 1.26 quadrillion variations in hotel searches. The company’s success is attributed to a robust tech platform, high-quality data, and an...
“Generative AI Use Cases for the Travel and Hospitality Industry” from Publicis Sapient discusses the potential of generative AI and large language models (LLMs) like GPT-4 in the travel and hospitality industry. It highlights how these AI models can...
Business travel leaders are urging caution in the application of generative AI across workflows due to the potential for misinformation. Johnny Thorsen, VP for strategy and partnerships at Spotnana, expressed concerns about the misuse of AI models for creating...
