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The global virtual tourism market was valued at $385.75 billion in 2022 and is projected to grow to over $847.95 billion by 2028. This includes everything from digitally imagined worlds to virtual tours of real-world locations. The most popular form of virtual tourism is a “try before you buy” model, where services like DiscoverLive and Wowzitude offer live, interactive, and immersive tours guided by experts from around the world. A deeper form of virtual tourism involves more immersive experiences, often requiring VR headsets. Companies like Meta and Immersion VR offer tours of places like Notre Dame or allow you to explore locales in a 360-degree immersive environment. The use of augmented reality (AR) in virtual travel adds layers of information to real-world locations. Examples include Google Maps’ AR features and the British Museum’s AR animations.

Source Article Name: The Virtual Reality Travel Industry is Booming Link: Worth Article

What is the projected value of the global virtual tourism market by 2028?
A) $500 billion
B) $847.95 billion
C) $1 trillion
D) $650 billion

Which of the following is NOT a form of virtual tourism discussed in the article?
A) Live, interactive tours
B) 360-degree immersive tours
C) Augmented reality tours
D) Time-travel tours

Which company is NOT mentioned in the article as providing virtual tourism experiences?
A) DiscoverLive
B) Meta
C) Immersion VR
D) Virtual Explorer

The Bottom Line for Marketers: The rise of virtual reality in the travel industry presents new opportunities for marketers. With the projected growth of the virtual tourism market, there’s potential for creating immersive advertisements, partnering with VR tour companies, or even developing brand-specific virtual experiences.

Answers to the Multiple Choice Questions:

B) $847.95 billion
D) Time-travel tours
D) Virtual Explorer