The article titled “Generative AI and the UK labour market” discusses the potential impact of Generative AI on the UK labour market, suggesting that while it may automate some tasks, it is expected to have a modest impact on employment and productivity, with new tasks being created to offset the displacement caused by AI.
What is the overall expected impact of Generative AI on employment and productivity?
A) High impact on employment and productivity
B) No impact on employment and productivity
C) Modest impact on employment and productivity
D) The article does not mention the impact
What percentage of jobs are expected to face some impact from Generative AI?
A) 10%
B) 40%
C) 60%
D) 80%
What are the three main applications of Generative AI in the workforce as identified in the article?
A) Classification and summary tasks, technical content creation, and subjective works
B) Data analysis, technical content creation, and subjective works
C) Classification and summary tasks, data analysis, and subjective works
D) Classification and summary tasks, technical content creation, and data analysis
Bottom Line for Marketers:
The rise of Generative AI may lead to automation of content creation tasks, allowing marketers to devote more time to other aspects such as identifying potential clients and following up on leads. However, the human touch will still be needed to verify and fact-check AI-created outputs.
Answers:
C) Modest impact on employment and productivity
B) 40%
A) Classification and summary tasks, technical content creation, and subjective works
Article Name: Generative AI and the UK labour market
https://assets.kpmg.com/content/dam/kpmg/uk/pdf/2023/06/generative-ai-and-the-uk-labour-market.pdf