(347) 414-7040 info@vivander.com

Thought Leadership

A New Era in Marketing & Sales

 

Exploring the Impact of the Latest Technology

Analyzing Economic Trends and Tourism Insights: Keynote by Aran Ryan, Director of Industry Studies, Tourism Economics

Analyzing Economic Trends and Tourism Insights: Keynote by Aran Ryan, Director of Industry Studies, Tourism Economics

At the recent HSMAI Hotel Commercial Strategy Conference, Aran Ryan, Director of Industry Studies at Tourism Economics, delivered an insightful keynote address on the current economic trends and their implications for the tourism and hospitality industry. Ryan’s comprehensive analysis provided a valuable framework for understanding the strengths and weaknesses in the market, equipping attendees with the knowledge to better plan for the year ahead.

read more
Harnessing AI for Digital Marketing Transformation: Insights from David Edelman

Harnessing AI for Digital Marketing Transformation: Insights from David Edelman

David Edelman, a Harvard Business School lecturer, a former CEO known for his expertise in digital marketing transformation delivered a keynote address on the transformative power of AI in digital marketing. His extensive experience consulting for top companies and his recognition as one of the most influential CMOs by Adweek provided a strong foundation for his insights on harnessing AI to revolutionize marketing strategies.

read more
Revolutionizing Profitability: Rethinking the ROAS Mindset

Revolutionizing Profitability: Rethinking the ROAS Mindset

At the HSMAI Hotel Commercial Strategy Conference, a panel discussion titled “Revolutionizing Profitability, Rethinking the ROAS Mindset” brought together industry experts to discuss the evolving metrics and strategies for digital marketing in hospitality. Moderated by Nancy Johns, SVP of Integrated Marketing and Digital Solutions, the panel featured insights from Dan Fernandez, VP of Digital Marketing & Strategy at Concord Hospitality; Noreen Henry, Chief Revenue Officer at Sojern; Rory Peska, VP of Ecommerce at Aimbridge Hospitality; and Joe Spirito, VP of Demand Generation Advisors at Amadeus.

read more
Sales Perspective in Commercial Strategy: Insights from Gissell Moronta

Sales Perspective in Commercial Strategy: Insights from Gissell Moronta

At the recent HSMAI Commercial Strategy Conference, Gissell Moronta, Senior Vice President of Sales for Atrium Hospitality, delivered an impactful presentation on the sales perspective within the broader commercial strategy. Her goal was to provide a leadership viewpoint on sales, emphasizing the importance of integrating the sales function into a cohesive commercial strategy. The presentation highlighted two foundational concepts essential for successful sales partnerships and commercial leadership: the inherent challenges of sales and the balance between analytical and creative skills.

read more
Navigating Marketing’s Role in Commercial Strategy: Insights from Stephanie Smith

Navigating Marketing’s Role in Commercial Strategy: Insights from Stephanie Smith

At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics, delivered a presentation on the intricacies of marketing within the broader commercial strategy. Her goal was to provide a marketing perspective that complements the revenue-focused insights shared by other industry leaders. Her delivery and extensive knowledge offered attendees practical tools to enhance their commercial strategies. She emphasized understanding the entire customer journey, from inspiration to booking, and highlighted the critical role marketing plays in this process.

read more
Reimagining Commercial Strategy: Insights from Lori Kiel at the Hotel Marketing Conference

Reimagining Commercial Strategy: Insights from Lori Kiel at the Hotel Marketing Conference

At the HSMAI Hotel Commercial Strategy Conference in Charlotte, Lori Kiel, Chief Commercial Officer of The Boca Raton and Chair of the HSMAI Foundation, delivered an engaging opening presentation. Her session was a masterclass in commercial strategy, blending historical context with modern practices and future trends. Captivating the audience, she set the tone for a day filled with insightful discussions and innovative ideas. Kiel’s extensive experience and deep industry knowledge were evident as she navigated through the intricacies of commercial strategy, making complex concepts accessible to all attendees. By relating historical developments to contemporary practices, she provided a rich backdrop that highlighted the evolution and future direction of commercial strategy.

read more
Why Your AI Could Be a Hero or a Villain: Unpacking the Iron Man Paradox

Why Your AI Could Be a Hero or a Villain: Unpacking the Iron Man Paradox

The article examines the nuanced relationship between trust, lack of knowledge, and data quality in generative AI, drawing parallels with the Iron Man suit. It argues that possessing powerful technology, whether an Iron Man suit or generative AI, isn’t enough; one must have the trust and wisdom to use it effectively. The quality of input data is emphasized as a pivotal factor that can either make these tools an asset or a liability. To mitigate risks, the article suggests a balanced approach of trust and scrutiny, bolstered by best practices such as user training, data auditing, and the implementation of trust indicators.

read more
AI vs. Humans: A New Champion in Creativity

AI vs. Humans: A New Champion in Creativity

The University of Montana study highlights the potential of AI in creative thinking and problem-solving tasks (using the Torrance Tests of Creative Thinking), which can be crucial for marketers. AI’s ability to generate a large volume of original ideas can be leveraged in marketing strategies, content creation, and innovation. However, the need for more sophisticated tools to differentiate between human and AI-generated ideas also suggests that marketers should be cautious and discerning when using AI-generated content.

What is the significance of the study led by Dr. Erik Guzik?

(A) It shows that AI can outperform humans in mathematical calculations.
(B) It demonstrates that AI can match the top 1% of human thinkers on a standard creativity test.
(C) It proves that AI can replace human workers in all sectors.
(D) It reveals that AI can write better novels than human authors.

read more
AI or I Lie? Unveiling the Scam of AI-Generated Guidebooks

AI or I Lie? Unveiling the Scam of AI-Generated Guidebooks

As generative AI makes it possible to create deceptive content and reviews, marketers must be vigilant about the authenticity and credibility of the content they promote. Due to the capabilities of AI to manipulate search algorithms, marketers should take necessary precautions to ensure that their content doesn’t contribute to this problem.

(A) Mike Steves
(B) Amy Kolsky
(C) The real Rick Steves
(D) Pauline Fromme

read more
The Invisible Heroes of AI: Unmasking the Role of Data Labelers

The Invisible Heroes of AI: Unmasking the Role of Data Labelers

Data labelers are key in shaping AI systems, their meticulous annotation gives AI context and guides functionalities. Despite the pivotal role, data labelers are often underpaid and face exploitative working conditions. Ethical AI practices like fair wages, transparency, and worker empowerment are crucial for the industry’s growth.

What is the role of data labelers in the development of AI systems?

(A) Programming AI Systems
(B) Creating hardware for AI systems
(C) Labeling, tagging, and categorizing AI training data
(D) Promoting AI systems

read more
Automating the Future: The Rise of Generative AI in Middle Management

Automating the Future: The Rise of Generative AI in Middle Management

Middle managers are crucial to generative AI’s successful adoption, utilizing their judgment, empathy, and creativity to manage risks and reimagine organizational roles and processes. Leveraging AI to redesign team tasks can also address workforce availability and enhance productivity. The growing influence of generative AI on organizations shows the potential for quick acceleration and the power to empower the workforce.

What percentage of tasks related to applying expertise could be automated by generative AI?

(A) 85%
(B) 68%
(C) 58%
(D) 49%

read more
Revolutionary AI: How GPTs are Redefining Our World

Revolutionary AI: How GPTs are Redefining Our World

This is just in! The tech world is experiencing a radical shift with Generative Pre-trained Transformers, or GPTs. This AI revolution is underscored by the recent launch of the GPT Store by OpenAI. Envision a digital marketplace similar to the App Store or Google Play but focused solely on AI applications. The GPT Store marks a significant step in making advanced AI technologies accessible and user-friendly, moving towards a future where AI is a staple in daily life.

read more
New York City’s Tourism Renaissance: A Deep Dive into the Latest Trends

New York City’s Tourism Renaissance: A Deep Dive into the Latest Trends

In the heart of one of the world’s most dynamic cities, New York City’s tourism sector is witnessing a significant resurgence, as detailed by Fred Dixon at the HSMAI Luncheon. This renaissance is not just a recovery from the pandemic-induced slump but a robust return to form, driven by a diverse array of visitors and a buoyant economic impact.

read more
Revolutionized Revenue: The 2024 Tech Transformation in Hospitality Sales and Marketing

Revolutionized Revenue: The 2024 Tech Transformation in Hospitality Sales and Marketing

AI’s Revenue Surge: AI is no longer just a supportive tool; it’s a dominant revenue driver. From contributing 9% in 2018, AI’s impact on revenue has skyrocketed to an astonishing 32% in 2024, signaling a fundamental shift in how sales strategies are formulated and executed.

Personalization as a Revenue Multiplier: The move towards hyper-personalization has set a new standard in customer engagement, directly influencing buying decisions. This shift is not just meeting but exceeding customer expectations, leading to increased spending and loyalty.

read more
Google Gemini: A Multimodal AI Revolution in Marketing and Sales

Google Gemini: A Multimodal AI Revolution in Marketing and Sales

Google Gemini, a groundbreaking generative AI platform, is reshaping industries with its advanced multimodal capabilities. Developed by the collaborative efforts of Google’s DeepMind and Google Research, Gemini is not just a significant scientific achievement but also a transformative tool for marketing and sales strategies.

This AI model stands out for processing diverse data types – text, images, videos, and audio. This marks a significant shift from traditional AI models, providing businesses with unparalleled versatility in understanding and engaging their audiences.

read more
Hoteliers, Listen Up: The Imperative Shift to a Robust Direct Channel Strategy Amid Soaring Digital Ad Spend in Travel

Hoteliers, Listen Up: The Imperative Shift to a Robust Direct Channel Strategy Amid Soaring Digital Ad Spend in Travel

The stakes are exceptionally high, and the need for a shift in focus has never been more acute. As digital ad spending skyrockets, the onus is on hotels to make the most of this windfall by redoubling their efforts on direct channels. It’s not just about getting feet through the door; it’s about ensuring those feet walk through your door directly, cutting out the middleman and retaining more profit.

(A) 12.5%
(B) 18.6%
(C) 20.0%
(D) 15.7%

read more
The Generative AI Boom: Goldman Sachs’ Projections for Skyrocketing GDP

The Generative AI Boom: Goldman Sachs’ Projections for Skyrocketing GDP

The economic impact of AI will not be a mere blip; it’s poised to be a full-scale seismic shift. Goldman Sachs’ latest research signals an unprecedented economic transformation fueled by Generative AI and other advanced technologies. Businesses that want to remain competitive in this dynamic landscape will need to understand, adopt, and innovate using AI, or risk becoming obsolete.

What is the expected annual contribution to GDP growth from AI in the decade following its widespread adoption?

(A) 2%
(B) 0.5%
(C) Over 1%
(D) Less than 0.1%

read more
Challenging the Google Ad Supremacy: Top 5 Alternatives

Challenging the Google Ad Supremacy: Top 5 Alternatives

Diversifying your digital marketing strategy is no longer optional. Venturing beyond Google Ads ensures you tap into new, often more engaged audiences. By leveraging these platforms, businesses can position their messages more effectively across various platforms.

What does Basis Technologies NOT offer?

(A) Programmatic advertising
(B) Integration with Google Ads
(C) 170+ industry API integrations
(D) Ad formats like Connected TV and Retargeting
(E) Trick Question: They Do All of the Above

read more
IBM Study: AI Skills Crucial for the Next Generation Workforce

IBM Study: AI Skills Crucial for the Next Generation Workforce

The tides of change are upon us. Generative AI, combined with a proactive approach to AI-driven reskilling, will determine the leaders and laggards in the next business era. Companies must lean into this shift, investing both in the technology and the human capital that wields it. To remain competitive, the business world must not just adapt but anticipate, innovate, and thrive in the AI landscape.

How many executives believe that generative AI might revolutionize worker skills?

(A) 1 in 5
(B) 3 in 5
(C) 4 in 5
(D) All executives

read more
(Recent Google Updates) – Redefining Search: Google’s Journey to the Search Generative Experience

(Recent Google Updates) – Redefining Search: Google’s Journey to the Search Generative Experience

SGE isn’t just another technological innovation; it’s a digital renaissance that is redefining how we understand and interact with information online. Businesses that adapt, evolve, and embrace this technology will not only survive but thrive in the next era of digital marketing.

What role do advertisements play in the SGE experience?

(A) They replace organic search results.
(B) They serve as additional, essential information sources.
(C) They are phased out entirely.
(D) They dominate the entire search page.

read more
Stay Ahead this Season: Unpacking Google’s Holiday Advertising Guide

Stay Ahead this Season: Unpacking Google’s Holiday Advertising Guide

The key lessons from Google’s guide are clear: Embrace the prowess of AI, tune in to the ever-evolving consumer behaviors, harness the potential of tools like the Product Studio, make informed seasonal adjustments, and vigilantly manage your budgets and diagnostic tools. Abiding by these principles, advertisers can anticipate not only meeting but surpassing their holiday advertising aspirations.

Google’s 2023 survey data indicates:

(A) A decline in online shopping.
(B) Consumers spending less time on brands.
(C) A rise in consumers evaluating brands longer.
(D) AI’s diminishing role in advertising.

read more
Outpace Your Competition: Google’s Toolkit for the Modern Marketer

Outpace Your Competition: Google’s Toolkit for the Modern Marketer

The primary strength of the Transparency Center lies in its enhanced data provision, giving marketers a more comprehensive overview than ever before. One can now search specifically for competitors or delve deep into ad analysis. What’s more, these search settings are customizable, focusing on particular ad formats and timelines.

(A) Viewing CTAs
(B) Spotting unverified advertisers
(C) Reading ad copy
(D) Watching video ads

read more
Generative AI: A Pandora’s Box of Creativity and Challenges

Generative AI: A Pandora’s Box of Creativity and Challenges

Generative AI presents a number of opportunities for marketers to communicate with their audiences in more personalized, engaging, and creative ways. However, it also brings the responsibility of ensuring ethical use of this technology to prevent societal harms.

Which AI model was unveiled by OpenAI in 2018 that demonstrated human-like text generation?

(A) DALL-E 2
(B) PaLM
(C) GPT-2
(D) Magenta

read more
Quit Waiting Around: Why AI Delay is Organizational Decay

Quit Waiting Around: Why AI Delay is Organizational Decay

The verdict is clear from Stuart Butler’s insights: early adoption of AI is an urgent necessity, not a far-off possibility. Leaders clinging to a “wait and see” mindset risk utter disruption by trailblazers integrating solutions like ChatGPT now to drive innovation throughout their organizations. Instead of futile resistance, the wise strategy is to pragmatically build AI into workflows at whatever level you can manage, then rapidly expand its applications. With generative AI infiltrating consumer activity, standing still is not an option – your competitor is forging ahead with it right now. Don’t be left behind at the station when the AI train pulls out – your company’s survival depends on getting onboard.

read more
McKinsey Survey – Generative AI: Driving Global Revenue Growth

McKinsey Survey – Generative AI: Driving Global Revenue Growth

Gen AI usage spans various seniority levels and is predominant in the tech sector and North America. The most frequent business functions leveraging gen AI are marketing, sales, product development, and service operations, expected to deliver about 75% of the total value. Three-quarters of organizations foresee gen AI causing major changes in their industry competition over the next three years.

What proportion of organizations are using generative AI in at least one business function?
(A) 25%
(B) 33%
(C) 40%
(D) 50%

read more
MIT Study: AI Enhances Work Productivity by 40%

MIT Study: AI Enhances Work Productivity by 40%

A recent study conducted by MIT researchers explored the impact of generative AI on work productivity, utilizing OpenAI’s assistive chatbot, ChatGPT-3.5. The study showed a significant increase in productivity with reduced task completion time by 40% and improved output quality by 18%.

Following exposure to ChatGPT-3.5 during the experiment, workers were __ times as likely to report using it in their real jobs:

A) Four
B) Two
C) Three
D) One

read more
Exploring the World with Bard: Travel Planning Made Easy

Exploring the World with Bard: Travel Planning Made Easy

The Bard extension integrates with Google Flights, Maps, and Hotels.
This is significant because it shows how the chatbot is becoming more versatile and useful, providing a unique solution to streamlining travel planning.

What industries will Bard’s new extension integrate with?

(A) Google Drive
(B) Google Flights, Maps, and Hotels
(C) Redfin, Zillow, and Kayak
(D) All of the above

read more
Unveiling ChatGPT’s ‘Custom Instructions’: A Persona-Saving Feature for Time-Efficient and Streamlined Dialogues

Unveiling ChatGPT’s ‘Custom Instructions’: A Persona-Saving Feature for Time-Efficient and Streamlined Dialogues

Embrace efficiency in AI communications with ChatGPT’s groundbreaking “custom instructions” which is essentially persona-saving functionality. This latest feature provides you with the ability to create and retain individual personas, eliminating redundancy in your interactions. Our blog post contains a step by step guide to harnessing this feature, ending with an instructive video demonstration.

read more
Unpacking Tripadvisor’s AI-Powered Travel Itinerary Generator

Unpacking Tripadvisor’s AI-Powered Travel Itinerary Generator

The integration of AI into platforms like Tripadvisor can significantly enhance the user experience by providing personalized recommendations. Marketers should consider how AI can be used to improve personalization and user engagement in their own strategies.

Which of the following is NOT a future update expected for Tripadvisor’s new tool?

(A) Hotel Recommendations
(B) Flight Recommendations
(C) Car Rental Recommendations
(D) All of the above are expected updates

read more
Stay Ahead this Season: Unpacking Google’s Holiday Advertising Guide

Expedia’s AI Transformation: A Game Changer in Travel Planning

Expedia’s investment in tech transformation and AI has not only delivered significant value to its customers and partners but also helped the company scale and optimize its business, unlocking unprecedented levels of efficiency, creativity, and growth. This is crucial for marketers to understand as it highlights the potential of AI integration in enhancing customer experience and driving business growth.

What is the primary benefit of Expedia’s investment in tech transformation and AI?

(A) Delivering significant value to its customers and partners
(B) Revolutionizing trip planning
(C) Streamlining complex processes
(D) Rapidly adopting and implementing cutting-edge AI technology

read more
Wendao: The AI Powering China’s Largest Online Travel Company

Wendao: The AI Powering China’s Largest Online Travel Company

The development of Wendao by Trip.com Group signifies the growing importance of AI in enhancing customer experience in the travel industry. Marketers should take note of this trend and consider how AI can be utilized to provide more personalized and accurate information to customers, thereby improving customer satisfaction and loyalty.

How does the introduction of Wendao reflect on Trip.com Group’s strategic direction?

(A) The company is moving away from technology
(B) The company is focusing on partnerships with other AI companies
(C) The company is striving for technological self-reliance and innovation
(D) The company is planning to sell AI models

read more
The Rise of AI-Generated Fake Reviews: What You Need to Know

The Rise of AI-Generated Fake Reviews: What You Need to Know

Marketers should be aware of the increasing sophistication of fake reviews, particularly those generated by AI. These can potentially mislead consumers and distort the online reputation of businesses. It’s crucial to monitor reviews closely, report suspicious activity, and maintain transparency with customers about the issue.

What did Google do in response to fake reviews in 2022?

(A) Encouraged more users to write reviews
(B) Blocked or removed 115 million fake reviews
(C) Introduced a new AI to generate reviews
(D) Ignored the issue

read more
How AI is Disrupting Traditional Hotel Revenue Management

How AI is Disrupting Traditional Hotel Revenue Management

Generative AI has the potential to transform hotel revenue management by improving room pricing, providing more confidence in automated rate recommendations, and offering new insights from unstructured data. Marketers should be aware of these developments and consider how AI can be leveraged to optimize pricing strategies and enhance profitability.

How might the ability of AI models to analyze unstructured data impact hotel pricing?

(A) It could lead to a decrease in room rates
(B) It could lead to an increase in room rates
(C) It could allow for dynamic pricing for individual rooms
(D) It could lead to a standardization of room rates

read more
Exploring the Use Cases of AI in Travel and Hospitality

Exploring the Use Cases of AI in Travel and Hospitality

Generative AI and LLMs have the potential to transform digital experiences for guests and employees much faster than previously thought. However, this should be considered in the context of a larger toolkit of products and services designed for customer needs

How should brands approach the integration of generative AI and LLMs according to the article?

(A) They should avoid testing these tools due to the associated risks.
(B) They should immediately implement these tools without a go-to-market strategy.
(C) They should start testing these tools and develop a go-to-market strategy considering their risk tolerance and business goals.
(D) They should rely solely on these tools for their business operations.

read more
Navigating the Generative AI Landscape: Key Actions for Tech Leaders

Navigating the Generative AI Landscape: Key Actions for Tech Leaders

Companies need to determine their posture for the adoption of generative AI. This is crucial as it emphasizes the need for a strategic approach towards generative AI adoption, balancing innovation with risk mitigation.

What is NOT one of the nine actions that technology leaders can take to create value with generative AI?

(A) Determine the company’s posture for the adoption of generative AI
(B) Identify use cases that build value
(C) Ignore the risk landscape associated with generative AI
(D) Reimagine the technology function

read more
The Shift in Hotel Marketing: A Post-Pandemic Analysis

The Shift in Hotel Marketing: A Post-Pandemic Analysis

The hotel industry is in a state of catch-up mode in terms of marketing, with a need for more resources and innovative strategies. Marketers should be aware of this and focus on personalization and tailoring messaging to meet the needs of the current market.

What does Innocentin consider as a fundamental tailwind supporting hotels and the broader travel industry?

(A) The rise of digital marketing
(B) The existence of companies and hotels for more than a century
(C) The increase in travel due to the end of the pandemic
(D) The increase in hotel construction

read more
Maximizing Profits: The Role of Customer Lifetime Value in Hospitality

Maximizing Profits: The Role of Customer Lifetime Value in Hospitality

Marketers should understand the importance of customer lifetime value and how to enhance it. They should leverage omnichannel marketing strategies to provide seamless customer experiences across all touchpoints, which can lead to increased customer retention and ultimately, higher CLV.

What is the key difference between omnichannel and multichannel marketing strategies?

(A) Omnichannel focuses on digital platforms only
(B) Multichannel involves more marketing platforms
(C) Omnichannel connects all channels for a seamless customer experience
(D) Multichannel is a more modern approach to marketing

read more
Anthropic’s Claude 2: A Game Changer in AI Chatbots

Anthropic’s Claude 2: A Game Changer in AI Chatbots

The AI chatbot market is rapidly growing with high demand for large language models. There is room for multiple players to succeed in this landscape, and the ability of these AI models to summarize large amounts of data can be leveraged for various marketing strategies.

How many words can Claude 2 summarize compared to ChatGPT?

(A) 25,000 vs 1,000
(B) 50,000 vs 2,000
(C) 75,000 vs 3,000
(D) 100,000 vs 4,000

read more
The Golden Guests: Maximizing Your Hotel’s Profitability

The Golden Guests: Maximizing Your Hotel’s Profitability

The key to success in the hospitality industry is understanding your guests, particularly those who bring the most value to your hotel.

What is the purpose of segmenting guests in the hotel industry?

(A) To understand their profitability
(B) To increase the hotel’s total revenue
(C) To reduce the costs of acquiring and serving guests
(D) To increase the number of bookings

read more
IBM Study: AI Skills Crucial for the Next Generation Workforce

The Power of Collaboration in Hotel Commercial Strategy

What is the proposed solution to labor concerns in the commercial strategy field?

(A) Outsourcing jobs to other countries
(B) Automating processes with technology
(C) Attracting and developing young talent through internships
(D) Increasing wages and benefits

read more
Misinformation and AI: A New Challenge for Business Travel

Misinformation and AI: A New Challenge for Business Travel

What was Mihai Dinu’s perspective on the use of AI?

(A) AI should be used in all cases for accurate information
(B) AI is not a useful productivity tool
(C) AI can be a useful productivity tool but should not be relied upon for accurate information in all cases
(D) AI should be used without any caution

read more
Travel’s Next Big Thing: AI Hyper-Personalization

Travel’s Next Big Thing: AI Hyper-Personalization

What was the result of AWS working with Hyatt to make personalized recommendations for customers?

(A) Hyatt saw a $40 million increase in revenue within the first six months.
(B) Hyatt’s customer base doubled in size.
(C) Hyatt’s stock price increased by 20%.
(D) Hyatt was able to expand into new markets.

read more
Generative AI: A New Era of Productivity in the UK

Generative AI: A New Era of Productivity in the UK

What are the three main applications of Generative AI in the workforce as identified in the article?

(A) Classification and summary tasks, technical content creation, and subjective works
(B) Data analysis, technical content creation, and subjective works
(C) Classification and summary tasks, data analysis, and subjective works
(D) Classification and summary tasks, technical content creation, and data analysis

read more
Mastering Google My Business for Your Hotel: A Step-by-Step Guide

Mastering Google My Business for Your Hotel: A Step-by-Step Guide

What is the significance of the primary category in a Google My Business listing?

(A) It determines the color scheme of the listing
(B) It influences the types of searches the hotel can appear for in the Google Hotel Pack
(C) It sets the default language for the listing
(D) It determines the hotel’s ranking in search results

read more
The Medium-Term Impact of AI on Travel: What to Expect

The Medium-Term Impact of AI on Travel: What to Expect

How does the author describe the potential impact of AI on the role of developers in the medium term?

(A) AI will completely replace developers.
(B) AI will have no significant impact on developers.
(C) AI could potentially double the efficiency of developers.
(D) AI will make developers obsolete in the next year.

read more
Boost Your Efficiency: A Deep Dive into ChatGPT Plugins

Boost Your Efficiency: A Deep Dive into ChatGPT Plugins

After enabling a new ChatGPT plugin, what is a recommended way to understand how to use it?

(A) Reading the entire OpenAI documentation
(B) Guessing its functionality
(C) Asking ChatGPT for guidance
(D) Contacting the plugin developer directly

read more
The Dawn of a New AI Era: 4 Major Advancements on the Horizon

The Dawn of a New AI Era: 4 Major Advancements on the Horizon

What is the potential impact of the “arms and legs” advancement for LLMs?

(A) It will allow LLMs to physically move objects
(B) It will enable LLMs to execute actions, not just extract information
(C) It will allow LLMs to communicate in sign language
(D) It will enable LLMs to function without any human intervention

read more
How AI is Rewriting the Rules of Marketing

How AI is Rewriting the Rules of Marketing

How are marketing teams using AI according to the study?

(A) To replace human creativity
(B) To automate content production processes and optimize content
(C) Solely for SEO optimization
(D) As a primary source of new branding ideas

read more
ChatGPT: The Game Changer in Travel Personalization

ChatGPT: The Game Changer in Travel Personalization

According to the article, what type of data can be used to enhance personalization for customers?

(A) Only data from loyalty programs
(B) Data from chat interactions and stored loyalty data
(C) Data from customer surveys
(D) Only data from chat interactions

read more
Generative AI: Transforming E-commerce One Click at a Time

Generative AI: Transforming E-commerce One Click at a Time

What kind of impact can AI tools have on small businesses?

(A) They can replace all human employees.
(B) They can handle tasks like booking appointments, managing the back office, and creating websites.
(C) They can cause a significant increase in operating costs.
(D) They have no significant impact.

read more
AR and VR: Changing the Face of Travel

AR and VR: Changing the Face of Travel

How are Web3 technologies, such as blockchain, anticipated to transform the travel industry in the future?

(A) By enhancing the rollercoaster experience in theme parks
(B) By creating unique travel experiences in the metaverse
(C) By allowing for blockchain-based bookings and the possibility of passports as NFTs
(D) By enabling the creation of digital replicas of real-life destinations

read more
Transforming Journeys: How AI Enhances the Travel Experience

Transforming Journeys: How AI Enhances the Travel Experience

Which of the following is NOT an application of generative AI in the travel cycle as discussed in the article?

(A) Personalized destination recommendations
(B) Automatic ticket booking
(C) AI-powered news generation
(D) AI-enhanced content and personalized storytelling

read more
Stay Ahead: AI-Proofing Your Digital Presence

Stay Ahead: AI-Proofing Your Digital Presence

What does the article suggest about the role of AI in the future of jobs in search marketing?

(A) AI will take over all search marketing jobs.
(B) AI will not take your job, but someone who uses AI effectively will.
(C) AI will become irrelevant in search marketing.
(D) AI will be exclusively used by large corporations.

read more
Traveling into the Future: How AI is Transforming Business Travel

Traveling into the Future: How AI is Transforming Business Travel

How does the article suggest generative AI, specifically LLMs, could be utilized in handling travel policies?

(A) By creating new travel policies
(B) By enforcing travel policies strictly
(C) By reading and interpreting unstructured and nuanced travel policy information
(D) By replacing human travel counselors entirely

read more
Emerging Trends in the Generative AI Value Chain

Emerging Trends in the Generative AI Value Chain

In the early days of generative AI, which business functions are most ripe for the first wave of applications?

(A) Marketing and sales, and product development
(B) Information technology, customer service, and production
(C) Information technology, marketing and sales, customer service, and product development
(D) Only information technology

read more
Speak Any Language with Voicebox’s New AI

Speak Any Language with Voicebox’s New AI

What are the capabilities of the Voicebox model?

(A) It can recreate a portion of speech that’s interrupted by noise or replace misspoken words
(B) It can produce a reading of a text in English, French, German, Spanish, Polish or Portuguese, even when the sample speech and the text are in different languages
(C) It can generate speech that is more representative of how people talk in the real world and in six languages
(D) All of the above

read more
TikTok Strategies Every Hotel Marketer Should Know

TikTok Strategies Every Hotel Marketer Should Know

Which of the following is NOT a suggested strategy for hotel marketing on TikTok according to the article?

(A) Hosting a hotel-wide scavenger hunt
(B) Building local awareness with a #HiddenGem hashtag challenge
(C) Promoting events and early ticket releases
(D) Encouraging negative reviews for increased engagement

read more
Revolutionizing AI: Introducing I-JEPA

Revolutionizing AI: Introducing I-JEPA

What is a significant shortcoming of generative architectures that I-JEPA aims to overcome?

(A) They cannot work with unlabeled data
(B) They focus too much on irrelevant details instead of capturing high-level predictable concepts
(C) They can only work with static images
(D) They are too computationally expensive

read more
E-E-A-T: Google’s Quality Standards Amidst AI Evolution

E-E-A-T: Google’s Quality Standards Amidst AI Evolution

What does E-E-A-T stand for in Google’s quality assessment?

(A) Expertise, Experience, Authoritativeness, Trust
(B) Experience, Expertise, Authoritativeness, Trustworthiness
(C) Experience, Expert, Authority, Trust
(D) Expert, Experience, Authority, Trust

read more
The AI Paradox: Industry Leaders’ Warnings and Actions Misaligned

The AI Paradox: Industry Leaders’ Warnings and Actions Misaligned

What argument did Emily Bender put forth about the potential
diversionary tactics of AI companies?
(A) Companies are hiding the fact that AI is not as smart as it seems.
(B) Companies may be diverting attention from immediate concerns to hypothetical scenarios.
(C) Companies are trying to influence regulators by asserting their unique understanding of AI risks.
(D) All of the above.

read more
Transforming Hotels with AI: Boost Bookings, Save Time, and More

Transforming Hotels with AI: Boost Bookings, Save Time, and More

What does THN’s Predictive Personalization solution do for low-intent and high-intent users?

(A) It presents a discount offer to high-intent users and an upsell offer to low-intent users
(B) It doesn’t differentiate between low-intent and high-intent users
(C) It presents a discount offer to low-intent users and an upsell offer to high-intent users
(D) It provides both low-intent and high-intent users with a list of nearby attractions

read more
Discover What’s New in OpenAI’s Latest API Update

67 Ways Amazon is Harnessing AI: An Insider Look

What are the restrictions for Amazon employees while using ChatGPT at work?

(A) They are barred from sharing any kind of information with ChatGPT.
(B) They are allowed to share internal emails with ChatGPT.
(C) They are allowed to share source code with ChatGPT.
(D) They are barred from sharing confidential information like internal emails or source code with ChatGPT.

read more
Unveiling Google’s Latest Innovation. Will Hotels Be Able to Survive This Change?

Unveiling Google’s Latest Innovation. Will Hotels Be Able to Survive This Change?

What are some concerns or open questions about the Google SGE according to the article?

(A) Whether hotel searchers will prefer SGE or stick to traditional search methods
(B) Whether SGE will completely eliminate organic search
(C) Whether SGE will completely eliminate paid search ads
(D) Whether hotel searchers will find SGE less valuable than traditional search results

read more
From Outdated to Updated: How Blockchain is Reshaping Travel?

From Outdated to Updated: How Blockchain is Reshaping Travel?

How does blockchain technology reduce the risk of fraud in the travel industry?

(A) By ensuring a transaction is validated only when both the product and payment have exchanged hands
(B) By increasing the number of APIs needed for transactions
(C) By allowing travel agents to bypass traditional databases
(D) By promoting the use of cryptocurrencies

read more
Maximize Direct Bookings: An Insight into Guests’ Favorite Perks

Maximize Direct Bookings: An Insight into Guests’ Favorite Perks

What combination of benefits had the second highest preference among guests?

(A) Resort credit and spa discount
(B) Upgrade to a higher room category, airport pick-up/drop-off, and late check-out
(C) Upgrade to a higher room category and early check-in
(D) Resort credit and late check-out

read more
Transforming Travel: How TikTok is Steering the Industry”

Transforming Travel: How TikTok is Steering the Industry”

What is the relationship between social search features on TikTok and the travel industry?

(A) TikTok users are less likely to search for travel content.
(B) TikTok offers travel discounts to users.
(C) TikTok’s social search feature helps flood users’ pages with content related to their travel interests, which can influence their travel plans.
(D) TikTok’s algorithm discourages travel-related content.

read more
Travelers vs. Technology: The Trust Deficit in AI Adoption

Travelers vs. Technology: The Trust Deficit in AI Adoption

What is the general consensus in the travel industry regarding the role of AI?

(A) AI is a threat to the industry
(B) AI will completely replace human roles
(C) AI is a beneficial tool, not a replacement for human roles
(D) AI is irrelevant to the travel industry

read more
AI Ascension: The Promising Horizon for Hospitality Brands

AI Ascension: The Promising Horizon for Hospitality Brands

Which AI application involves using historical archives of a brand to create something entirely new?

(A) Breaking visual homogeneity
(B) Experimenting and pushing brand tone
(C) Drawing inspiration from the archives
(D) Understanding audiences and reviews quickly

read more
Google Hotels Uncovered: 5 Hidden Tools to Skyrocket Your Sales!

Google Hotels Uncovered: 5 Hidden Tools to Skyrocket Your Sales!

How does the Metacalendar tool in Google Hotels help hotels?

(A) It shows suggestions based on the dates requested by users.
(B) It compares the hotel’s daily rates with competitors.
(C) It provides a price calendar showing the minimum online price among all distributors connected to Google Hotels.
(D) It analyzes whether the hotel is applying an incremental or inverse pricing strategy.

read more
The New Travel Buddy: How AI is Transforming Your Vacation Plans?

Google’s PaLM 2: A Giant Leap in AI Capabilities

Which of the following is a feature of Google’s PaLM 2?

(A) It can only translate between two languages.
(B) It can assist users in writing text on Google Workspace apps.
(C) It is built into only one new Google product.
(D) It cannot analyze and respond to images.

read more
From Views to Bookings: A Hotel’s Guide to SEO Mastery

From Views to Bookings: A Hotel’s Guide to SEO Mastery

The article mentions a strategy called “Brand Concierge.” What does this involve?

(A) Hiring a concierge for every hotel
(B) Providing high-quality, useful content that caters to the specific needs of individual travelers
(C) Setting up a dedicated call center for customer inquiries
(D) Offering personal assistants to high-paying guests

read more

Archives

Recent Posts

RSS Error: WP HTTP Error: A valid URL was not provided.
RSS Error: WP HTTP Error: A valid URL was not provided.
RSS Error: WP HTTP Error: A valid URL was not provided.
RSS Error: WP HTTP Error: A valid URL was not provided.
RSS Error: WP HTTP Error: A valid URL was not provided.