Google has released an updated Digital Marketing Playbook, which focuses on user privacy updates, emphasizing on the importance of building relationships with first-party data and using accurate measurement tools amidst changing consumer privacy expectations and impending regulations1.
What is the primary focus of Google’s updated Digital Marketing Playbook?
A.) Increasing ad revenues
B.) Improving search algorithm
C.) User privacy and first-party data
D.) Expanding Google’s product line
According to Google’s playbook, how should marketers establish trust while capturing first-party data?
A.) By using more cookies
B.) By providing users full control over their information
C.) By increasing the number of ads
D.) By not asking for user consent
As part of the first-party data strategy, what platforms does Google suggest to integrate into their advertising and measurement tools?
A.) Social media platforms
B.) News outlets
C.) CRM platforms
D.) Gaming platforms
Bottom Line: The importance of crafting a strategy around first-party data, which includes giving users control over their own information and integrating data sources and platforms like CRM into Google’s advertising and measurement tools like Google Ads and Google Analytics1.
Answers to the Multiple Choice Questions:
Link to the article: Google Unveils Digital Marketing Playbook Amidst Privacy Changes