Business travel leaders are urging caution in the application of generative AI across workflows due to the potential for misinformation. Johnny Thorsen, VP for strategy and partnerships at Spotnana, expressed concerns about the misuse of AI models for creating misinformation. The panel at the Business Travel Show in London also included Mihai Dinu from UiPath, Mat Orrego from Cornerstone Information Systems, and Neil Woodliffe from Clarivate.
Dinu emphasized that while AI can be a useful productivity tool, it should not be relied upon for accurate information in all cases. The panel also raised concerns about bias in supplier listings, deep fakes, and privacy issues related to the use of AI technology.
Source Article Title: Business travel leaders cautious on generative AI, tout benefits
Source Article Link: PhocusWire Article
Who expressed concerns about the misuse of AI models for creating misinformation?
A) Mihai Dinu
B) Neil Woodliffe
C) Mat Orrego
D) Johnny Thorsen
What potential issues related to the use of AI technology were raised by the panel?
A) Deep fakes and privacy issues
B) Bias in supplier listings
C) Misinformation
D) All of the above
What was Mihai Dinu’s perspective on the use of AI?
A) AI should be used in all cases for accurate information
B) AI is not a useful productivity tool
C) AI can be a useful productivity tool but should not be relied upon for accurate information in all cases
D) AI should be used without any caution
The Bottom Line for Marketers:
Marketers should be aware of the potential for manipulation of AI data sets. As AI technology becomes more prevalent, it’s possible that marketing strategies could start to influence the language used in searches, which could in turn affect the results generated by AI systems.
Answers to the Multiple Choice Questions:
D) Johnny Thorsen
D) All of the above
C) AI can be a useful productivity tool but should not be relied upon for accurate information in all cases