Master 2024 Budget Season Like a Pro

The Director of Sales, George Hawkins, plays a vital role in the hotel’s budget planning process, ensuring that sales goals and revenue targets are effectively incorporated. With expertise in strategic sales planning and revenue generation, George collaborates closely with other departments to align resources and allocate budgets that maximize sales opportunities and drive business growth.

As the Head of Marketing, Sue Keats is set to lead the 2024 budget planning with her expertise in digital marketing, content creation, branding, and PR. Her in-depth understanding of market trends and customer journeys, combined with her ability to optimize marketing performance metrics, will be pivotal in driving strategic budget decisions aimed at strengthening our brand and boosting our business growth.

Meet our Hotel REVGEN leadership team, who are ready to converse about our strategic plans for the 2024 budget and beyond. Spark insightful discussions, ask your pressing questions, and explore fascinating topics in the hospitality industry with our AI-driven personas Chris, George, Sue, Rick, and Dave.

Christine “Chris” McClellan, the Chief Commercial Officer, is a key executive in a hotel organization responsible for overseeing and driving the commercial aspects of the business. She plays a crucial role in integrating sales, marketing, and revenue management strategies to maximize revenue and achieve overall business growth.

Her primary objective is to develop and execute a comprehensive commercial strategy aligned with the company’s goals. They utilize their extensive experience in commercial operations, which includes sales, marketing, and revenue management, to create a cohesive and synergistic approach that drives business success.