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A third of U.S. travelers are likely to use the AI chatbot, ChatGPT, to plan a trip, despite some travelers reporting less-than-stellar results and a quarter of travelers being unaware of its existence. Several travel industry giants such as Google, Hopper, Expedia, Booking.com, and Airbnb have been using AI to improve their services and customer experience, with AI being seen as key to personalization in travel planning​1​.

What percentage of U.S. travelers are likely to use ChatGPT to plan a trip according to the Longwoods International tracking study?
A) 10%
B) 25%
C) 32%
D) 50%

Which of the following companies has incorporated ChatGPT into its mobile app?
A) Google Travel
B) Hopper
C) Expedia
D) Booking.com

What aspect of travel planning does Airbnb CEO Brian Chesky identify as the biggest revolution in travel tech since he arrived in Silicon Valley?
A) Automated reservation systems
B) Integration of ChatGPT
C) Use of machine learning in airfare forecasting
D) The use of AI for personalized travel planning

Bottom Line:
For marketers, the key takeaway from the article would be the increasing influence and importance of AI in the travel industry. With a significant percentage of travelers open to using AI for their travel planning, there is potential for marketers to leverage AI tools for personalized customer experiences and services. AI can be used to provide customized recommendations, predictive pricing, and other features that can enhance the overall customer journey.

Answers to Multiple Choice Questions:

C) 32%
C) Expedia
D) The use of AI for personalized travel planning

Link to the article: Forbes Article