The potential benefits and risks of artificial intelligence (AI), specifically in the context of travel companies and AI tools such as ChatGPT. It emphasizes the need for regulation, particularly in addressing issues like AI overreach, data privacy, and bias, which can stem from the data used to train these models and the assumptions made during their development. The article also provides examples of how biases can be inadvertently incorporated into AI models, highlighting the importance of vigilance and swift corrective action when such biases are identified1.
What are the three main risks and concerns that come with AI?
A.) AI taking over the world, data privacy, bias
B.) Data privacy, job loss, bias
C.) AI singularity, job loss, data corruption
D.) Bias, AI singularity, data corruption
What are the two primary sources of bias in AI?
A.) Data used to build and train models, assumptions used in developing models
B.) Errors in the code, data used to build and train models
C.) Assumptions used in developing models, errors in the code
D.) Data corruption, assumptions used in developing models
Why might social media data used in training AI models lead to bias?
A.) Because social media only contains false information
B.) Because social media data is heavily censored
C.) Because the popularity of certain social media content can skew the data
D.) Because social media data is outdated
Marketers should be aware that the data used to train AI models can have inherent biases, and these biases can be amplified when certain content becomes popular on social media. This is important for marketers as they might utilize AI tools in their strategies. They should understand the potential for bias in these tools, and ensure that any insights or predictions generated by AI models are assessed for potential bias1.
Answers to the Multiple Choice Questions:
A. AI taking over the world, data privacy, bias
A. Data used to build and train models, assumptions used in developing models
C. Because the popularity of certain social media content can skew the data