A comprehensive guide on how hotels can leverage TikTok for marketing, featuring tips and strategies such as harnessing the power of influencer marketing, promoting local awareness through a #HiddenGem hashtag challenge, hosting scavenger hunts for guests, creating hashtag challenges, driving user engagement through duets, promoting events and early ticket releases, and reposting user-generated content​.
What social media platform is the article focusing on for hotel marketing strategies?
A) Instagram
B) Facebook
C) TikTok
D) Twitter
Which of the following is NOT a suggested strategy for hotel marketing on TikTok according to the article?
A) Hosting a hotel-wide scavenger hunt
B) Building local awareness with a #HiddenGem hashtag challenge
C) Promoting events and early ticket releases
D) Encouraging negative reviews for increased engagement
According to the article, what potential benefit does locally-based user-generated content, such as a #HiddenGem hashtag challenge, have for hotels?
A) It helps improve the hotel’s SEO efforts
B) It helps reduce the hotel’s operation costs
C) It helps increase the hotel’s room rates
D) It helps decrease the hotel’s reliance on physical marketing materials
Bottom Line:
Marketers should understand that TikTok offers a variety of unique and creative ways to engage with audiences, particularly younger generations. Strategies such as influencer partnerships, hashtag challenges, and user-generated content can enhance brand visibility, improve social media performance, and potentially drive traffic and bookings.
Answers to Multiple Choice Questions:
C) TikTok
D) Encouraging negative reviews for increased engagement
A) It helps improve the hotel’s SEO efforts
Article Name: “TikTok Hotel Marketing: The Complete Guide”
https://www.cvent.com/en/blog/hospitality/tik-tok-hotel-marketing