(347) 414-7040 info@vivander.com

Too Many Hats, Too Little Time

Too Many Hats, Too Little Time offers a unique exploration of Generative AI and its transformative impact on the business world. This book is an essential tool for leaders and innovators seeking to integrate AI while preserving human judgment and creativity.

This book is more than an informative read; it’s a practical guide for applying AI in your everyday professional activities, boosting your efficiency and effectiveness.

Embrace the future where AI and human intelligence collaborate, making your professional journey not just successful but also a lot more manageable and enjoyable.


Purchase the ebook or paperback on Amazon.

Contact me at michael.goldrich@vivander.com with questions.


About The Book

This book explores the potential of using AI personas as virtual business advisors. It introduces the concept of creating specialized AI personas to serve in various roles like CEO, CFO, CMO etc. These personas are programmed with domain expertise to provide tailored guidance and data-driven insights. The book highlights the benefits of AI personas, such as faster decision making, access to specialized skills, and data analysis. It envisions AI personas as collaborative tools that can enhance human intelligence.

The book offers a comprehensive guide on implementing AI personas, covering topics like effective prompting techniques, persona creation, use cases, and limitations. It provides strategies for prompting the AI to elicit useful responses and designing personas aligned with business needs. Through case studies and sample conversations, the book demonstrates applications of AI advisors in strategic planning, operations, marketing and more. 

While AI personas hold limitless potential, they can’t replace human judgment, creativity, and emotional intelligence. Discover the perfect balance where AI personas complement human expertise, ensuring ethical decisions and unwavering accountability. The future of business is here, and it’s collaborative.

“It’s imperative to understand that AI personas function as sophisticated emulators rather than exact duplicates of the entities they aim to represent. Think of a person who has immersed himself in studying every facet of Christopher Walken’s performances. This person would scrutinize Walken’s speech patterns, analyze his body language, dissect his word choices, and even emulate  his tone. With this wealth of  knowledge, the person can infuse Walken’s essence into a variety of situations, even though he is not Walken himself.”

What’s inside


Fundamentals of Prompting


Advanced Prompting




Persona Fundamentals


Multiple Persona Interactions


GPTs & Agents


In 2018, while reading news articles about developments in AI, I stumbled upon Max Deutsch’s article, “How to Write with Artificial Intelligence.” This led me to investigate using AI for content creation. Following the article’s instructions, I uploaded training content and began experimenting with generating new material. My efforts resulted in an invitation to present at the 2019 O’Reilly Artificial Intelligence Conference in New York City, where I discussed the challenges of producing clear and logical sentences from the training data. Fast-forward three years, in September 2022 (two months before the release of ChatGPT), during my keynote at the Digital Travel Summit, the results were significantly different. I surprised the audience with an AI-generated greeting. Crafted solely by machines, it showcased AI’s capabilities in creating compelling stories, leveraging the conference agenda details as a source of training data.
A few weeks later, on November 30 of that year, the release of ChatGPT garnered a million users in just five days. This solution was significantly more powerful in sounding human than the tool I used for text generation for my keynote. At an advisory board off-site in early December, I was assigned to one of eight workgroups discussing disruption in the travel space. I introduced other industry company leaders to ChatGPT. I explained what it was and how it worked. Leveraging the technology, we were able to complete our assignment in a fraction of our allotted time, and our results were more comprehensive than the other teams.

This experience made me realize the power of this technology to accelerate productivity. I took the time to learn more about the best practices in “prompt engineering,” which is essential for effective AI interactions. My investigations revealed that it was important to tell the chatbot to assume the role of a particular type of expert for every prompt to have the system deliver the most relevant answers and results.
This led me to explore a crucial question: Instead of just having the chatbot assume a generic role per prompt, was it possible for a chatbot to maintain a consistent persona throughout an entire conversation? The answer was a resounding yes. Then, I wondered if it was it possible to engage in substantive, interactive, and simultaneous discussions with multiple personas, each specializing in different subject matter areas. The answer again was a resounding yes. Such flexibility opens intriguing possibilities, such as a virtual advisory board, virtual product focus groups, or a simulated management team providing quick, specialized guidance to growing companies.

Envision running a business where each team member is so specialized that they can answer any query in their respective fields. Now, you could add AI personas to these specialized skill sets without adding additional headcount to your organization. That’s what chatbot personas can do for you.
In this book, Too Many Hats, Too Little Time, the narrative explores the familiar struggle of balancing multiple roles, a scenario that resonates with many business leaders and small business owners. The title captures the essence of the challenge: handling an array of tasks, often beyond one’s expertise, all against the clock. This central theme reverberates throughout the book, especially in the portrayal of a business owner navigating the complexities of marketing, sales, analytics, and customer experience.



Michael J. Goldrich, founder and chief advisor of Vivander Advisors, excels in digital and AI strategies, driving transformative growth. His expertise in generative AI establishes him as a prominent figure in this fast-growing field. He developed a five-step process to guide companies in AI transformation. Goldrich further extends his influence by serving as Chief Experience Officer at The Hotels Network, an organization driven by AI and data. His expertise in “predictive personalization” has established him as a sought-after consultant and a pivotal figure in shaping the future of customer engagement within the hospitality sector. Goldrich’s expertise extends across multiple industries, enhancing digital functions in companies like Accenture, Starwood, Monster Worldwide, and Wyndham. He has received notable awards, such as the Platinum and Gold Adrian Awards. Goldrich holds a BA in Literature from the University of Michigan and an MA in Business Communications from Northwestern University.