This article discusses how artificial intelligence (AI) tools like ChatGPT, along with other advancements in technology, are transforming the hospitality industry by enabling personalized messaging, streamlining tasks, and leveraging predictive analytics to enhance direct bookings, save time, and boost conversion rates for hotels1.
What is the main purpose of using AI in the hotel industry according to the article?
A) To increase the number of staff
B) To enhance direct bookings, save time, and boost conversion rates
C) To create virtual tours of the hotels
D) To reduce the number of bookings
How does the BenchDirect platform assist hotels in the context of data?
A) It helps hotels organize staff schedules
B) It enables hotels to effortlessly benchmark their data against AI-generated compsets and provides automated recommendations based on direct channel performance
C) It provides hotels with website design templates
D) It facilitates room service ordering
What does THN’s Predictive Personalization solution do for low-intent and high-intent users?
A) It presents a discount offer to high-intent users and an upsell offer to low-intent users
B) It doesn’t differentiate between low-intent and high-intent users
C) It presents a discount offer to low-intent users and an upsell offer to high-intent users
D) It provides both low-intent and high-intent users with a list of nearby attractions
Bottom Line:
A marketer should know about the benefits of personalized messaging facilitated by AI. By using keywords and choosing the tone of voice on a message builder using AI, hotels can generate tailored messages that resonate with guests and encourage them to book directly, establishing stronger relationships with guests in the process1.
Answers:
B) To enhance direct bookings, save time, and boost conversion rates
B) It enables hotels to effortlessly benchmark their data against AI-generated compsets and provides automated recommendations based on direct channel performance
C) It presents a discount offer to low-intent users and an upsell offer to high-intent users
Link to the article: Here
https://blog.thehotelsnetwork.com/ai-to-the-rescue-chatgpt-to-boost-hotels-direct-bookings