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Trip.com Group, China’s largest online travel services provider, has developed its own large language model (LLM) named Wendao. This technology is similar to the one used to train chatbots like ChatGPT. The introduction of Wendao is expected to make artificial intelligence (AI) a crucial tool for its customers. The AI will provide accurate voyage data and deal recommendations. The move is part of the company’s broader strategy to leverage advanced technology in enhancing its services.

Key Points:

  • Trip.com Group’s creation of its own large language model, Wendao: This is a key point as it shows the company’s initiative in developing its own AI technology, which indicates a strategic move towards technological self-reliance and innovation.
  • The use of AI for providing accurate voyage data and deal recommendations: This is significant as it demonstrates the practical application of AI in the travel industry, enhancing the customer experience by providing precise and personalized information.
  • The comparison of Wendao to ChatGPT: This is important as it provides a reference point for understanding the capabilities of Wendao, suggesting that it might have similar functionalities as ChatGPT, a well-known AI model.

Source Article: China’s largest online travel company Trip.com Group creates own large language model, Wendao, to push AI as a tool for accurate voyage data (https://finance.yahoo.com/news/chinas-largest-online-travel-company-093000547.html)

What is the name of the large language model developed by Trip.com Group?
A) ChatGPT
B) Wendao
C) OpenAI
D) DeepMind

What is the primary function of Wendao in Trip.com Group’s services?
A) To provide weather updates
B) To offer accurate voyage data and deal recommendations
C) To manage the company’s internal communications
D) To handle customer complaints

How does the introduction of Wendao reflect on Trip.com Group’s strategic direction?
A) The company is moving away from technology
B) The company is focusing on partnerships with other AI companies
C) The company is striving for technological self-reliance and innovation
D) The company is planning to sell AI models

The Bottom Line for Marketers:
The development of Wendao by Trip.com Group signifies the growing importance of AI in enhancing customer experience in the travel industry. Marketers should take note of this trend and consider how AI can be utilized to provide more personalized and accurate information to customers, thereby improving customer satisfaction and loyalty.

Answers to the Multiple Choice Questions:

B) Wendao
B) To offer accurate voyage data and deal recommendations
C) The company is striving for technological self-reliance and innovation

Michael J. Goldrich, Vivander Advisors: A leading consultancy enterprise specializing in comprehensive hospitality services, including digital marketing, generative AI consulting, media strategy, and project management. Our aim is to empower hotels and brands to increase their revenue and cut costs through a unique approach to profit optimization.